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Brand & Marketing
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Book a call with our Business Advisory Team…
We would be more than happy to assist you in developing and implementing a plan to improve your Brand & Marketing or help you identify further key areas to focus on.
You are a business owner that values setting itself apart from your competitors and embracing your own point of difference.
✔ You are dedicated to the brand you’ve built and the vision you have for it.
✔ All you want, is for your brand to be recognisable within your community and industry as a leading business, trusted and respected by all.
✔ You have dreams of your ideal clients choosing you first, and wanting the products and services that only your business provides.
While you’re committed to the growth of your business and motivated to expand your brand awareness, you can’t help but think it could look, sound and target better.
You believe that your business deserves a brand that accurately reflects the message you want to send, the quality experience you provide and the point of difference that you give to your ideal customers and clients. You are excited by it because the more you can understand your brand, your ideal clients and translate the way you serve, the more your business will thrive. You’re ready to improve your brand and are more than willing to invest because you know it will have a ROI in the long run.
But this isn’t your specialty, and even if it were, you have no idea where to start. What you need is to understand your business from a brand and marketing perspective.
Try asking yourself some of the following questions.
What does your business stand for? Who is your ideal client or customer? What are their pain points? How can you advertise to them? What do your competitors brands look and sound like? Does your logo and website appeal to your ideal clients? How can you best serve them?
If you are struggling to answer any of these, then it’s time to improve your brand.
Which is why we’re here...
We have created a range of support and resources to help you improve your business brand and marketing immediately.
Here you’ll find various checklists, eBooks and strategies that we have collated to help you understand your brand and align your messaging, visuals and marketing to it.
Our Strategy
Here’s your FIRST step to improving your Brand & Marketing…
Over the years of growing our own business and helping countless others grow, we’ve put a large focus on understanding two of the main aspects required to set a solid foundation for your brand and marketing.
Here’s a checklist to help you uncover your why:
☐ What is your company’s purpose?
☐ What is your long-term business vision?
☐ What qualities or values do you want your ideal clients to associate with your business?
☐ What is your unique point of difference compared to competitors?
☐ What are the benefits of the products/service you provide?
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Your brand is not your logo. Business owners commonly mistake their brand as being their logo. Your brand is much more than this, it is your promise to your customers. It is who you are as a business, your tone of voice and how you want your business to be perceived.
Placing the customer at the centre of your business, allows you to start mapping out who you are and what you stand for. Think about how you are going to provide value to your customers, what is it that you want to be known for and what you want to achieve. Create a tagline and statement that explains your business and reflects its value.
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Once you’ve developed your brand, you need to understand your audience. Who are your customers? Why are they using your products or services?
Knowing who your customers are allows you to tailor your services to fit their needs. Are they male or female? Are they millennials or baby boomers? Are they business owners or students? There are a number of characteristics that will make up your ideal customers – we refer to these as your buyer personas.
You need to create descriptions of each of your client types. Your buyer personas need to include a description that has the characteristics of the customer type in mind and most importantly their pain points. By identifying their pain points you are discovering opportunities of how you can assist them to relieve those pain points. To maintain your customer focus and allow ease of marketing, we suggest you focus on no more than six ideal customers through your buyer personas.
Here’s a checklist to help you identify your audience:
☐ Personal insights - age, gender, employment, location, marital status
☐ Interests - eg. sport, family time, travelling etc.
☐ Pain points - eg. unhealthy work-life balance, lack of education
☐ Key drivers & motivators – eg. financial stability, more family time, healthier lifestyle
Identifying your target audience then allows you to create a successful marketing plan with targeted actions addressing the pain points of your customers and potential customers.
It is important to have a database or system that allows you to segment your customers according to your buyer personas, to enable direct targeted marketing.
Resources
Quick Tip
Don’t be afraid to take some time to understand your personal values and mission first, before exploring the businesses. As a business owner, your brand began with you and it’s your experiences that got it here.
Action
Take the time to sit and review with key members of your team and get their feedback. Make sure that you are constantly communicating the business ‘why’ and discussing your ideal clients with your team. Your employees need to resonate with the brand’s core values and messaging, and they need to understand the ideal clients wants and needs so they can serve them appropriately.
At Strategem we believe in enriching the lives of our clients and our own team through better financial decisions.
Our client experiences are based on making the most out of life, owning your difference, leading business forward and driving growth. No matter where you are in your journey, we are here to serve you within your life and business.